cool gift
THE STORY: Made of black denim, the BONESMEN skinny tie does not reflect light; it absorbs it. The heavy denim texture creates unexpected fortitude. Concealed on the back, an antique brass skull represents the brand’s underground image and a reminder that some things need to remain a secret. – Hugh ONE SIZE: One Size Fits [...]
THE STORY: Inspired by 90′s canvas surfing poncho’s and cold beers at the beach, the Trestles tie is named after the territorial local driven surf beach in California that embodies the loyal spirit of our brand. Perfect for a beach party and the hidden bottle opener is always an easy way to get beers brought [...]
THE STORY: Inspired by 90′s canvas surfing ponchos and cold beers at the beach, the Cloudbreak tie is named after the famous thundering left off of Tavarua Island in Fiji. On a surf trip to Fiji, I became fascinated with the beautiful light blue spiritual hues of the water. Those colors were used in this [...]
THE STORY: Located in Orange County Callifornia bracketed by two piers this spot can throw up some heavy surf. Much like the classic cotton surf pattern and navy and bright white colors this tie and this break will never go out of style. Hidden bottle opener celebrates good times and waves to come. – Hugh ONE [...]
THE STORY: Inspired by 90′s canvas surfing ponchos and cold beers at the beach, the Kava tie is named after the popular drink consumed amongst the local Fijians. It is used in a ceremonial surfing tradition that i discovered on a surfing trip to Namotu, Fiji. The muddy water of this sedative drink was the [...]
THE STORY: A priest broken by personal loss, bitten by a werewolf and spiraled into evil, he SURGES back to life preaching with a renewed vigor and relentless faith that rallied entire villages. With its tough rugby pattern, distressed patchwork and powerful urban legend, the “WEREWOLF PRIEST” exposes the struggle between good and evil. – [...]
THE STORY: A defensive play in lacrosse that usually ends with penalty, outrage, and disappointment. It’s a cheap shot used as a way of settling the score. Inspired by the style and colors of my old East Coast prep school, Rusty Gate combines heritage with gritty disheveled patchwork to portray hastiness and unpredictability. – Hugh [...]
THE STORY: The first accepted lacrosse tournament in America was held at the auspicious Westchester Polo Grounds in New York, which marked the transition of the sport from the obscure to the elite. The “Westchester” colors are inspired by the early roots of the game, which originated as a war-training tool by the Native Americans. [...]
THE STORY: Three for the Price of Two! These are the best sellers from each collection. A good jump start into the Hugh Simms Brand covers all times of the day starting with a day at a beach beach party with the bottle opener tie, patchwork tie for a casual cool lunch date, and the [...]
For: Fitzgerald Collection Photographer: Victoria McCarthy O’Leary Models: Freddy Hernandez, John Fitzgerald Kennedy, Hugh Simms Videographer: Ryan McCarthy Styling: Hugh Simms/Heather Bell Location: THE HOLLYWOOD FOREVER CEMETERY VIDEO: Behind the Scenes of Fitzgerald Shoot HUGH SIMMS NOTES: The Hollywood Cemetery continually hosts classic movie parties called Cinespia. The first one I attended I fell in [...]
Nickname: The Joker Residence: Boca Raton, FL and Ocean City, MD Height: 6’4 Weight: 185 Eyes: Brown Gear/Board: Other Sponsors: Billabong, Hyperlite, Beach Plaza Career Highlight: 1st place men’s wakeskate USA cable nationals 2009. HYPERLITE VIDEO – Starring Joker VIDEO BY: Hyperlite Leigon Team We get all our wakeskate gear there pick some up: Website: [...]
FEATURED IN: Caulfield Collection Shoot Height: 6’2” Waist: 34” Inseam: 33 Shoe: 10.5 Eyes: Hazel Residence: Miami Beach, FL Employer: Wilhelmina Models Credentials: Various top fashion brands print ads, runways, and a music video LADY GAGA’s POKER FACE VIDEO I’ld say check it out but with 82 MILLION VIEWS chances are you already have. HUGH [...]


